Exploring the Google Search Engine Results Page
Explore how Google ranks search results, from ads to maps to organic listings. Learn why keyword alignment is key to visibility!
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4 min read
Understanding Search Engines: Your Gateway to Online Discovery
Explore the essentials of search engines, from definitions and major players worldwide to their roles in digital marketing.
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2 min read
Optimising Search Ads: A Balanced Approach to Testing Headlines
Curious if fewer headlines improve ad testing? Discover how to balance focused A/B tests and ad quality for optimal performance.
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3 min read
Unveiling the Google Ads Transparency Centre: A Game Changer for Ad Specialists!
Struggling with Google Ads targeting? Learn how the Transparency Center helps you spy (legally!) on competitors & optimise campaigns.
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1 min read
Struggling to Master Search Engine Marketing? This Course Might Be Your Perfect Match!
SEM Frustration? Conquer it with my course! Self-paced, hands-on & real-world focused. Free preview! #SEM #DigitalMarketing
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2 min read
Cracking the Customer Code: Beyond the Numbers
Chasing perfect data is a unicorn hunt! Blend numbers with real people insights for a winning customer journey.
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4 min read
VIP Treatment for Your Customers: How Customer Match Lists Boost Conversions
Skip the ad snoozefest & treat your best customers like VIPs! Customer Match Lists unlock targeted ads that get results. #GoogleAds
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1 min read
CASE STUDY: Transforming Telecommunications with Data-Driven SEM Strategies
Discover how I helped a Canadian telecom giant to increase new client acquisitions, service upgrades and device sales.
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1 min read
CASE STUDY: Enhancing Consumer Targeting Strategy for a Canadian Home Appliance Retailer
Discover how I helped a home appliance retailer optimise their online presence and in-store foot traffic to increase sales using Google Ads.
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1 min read
CASE STUDY: Enhancing Amazon Presence for a Skincare & Haircare Brand
In 2018, as an Amazon SEO specialist at a marketing agency, I led a project for a skincare client, aiming to boost online and in-store...
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2 min read
CASE STUDY: Elevating Luxury Menswear: A Strategic SEM Campaign for a Canadian Fashion Icon
I led a transformative SEM campaign for a prominent Canadian fashion brand during the pandemic and yielded tangible results.
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1 min read
CASE STUDY: Boosting E-Commerce Revenue & In-Store Visits for a Sporing Goods Retailer in Canada
This case study focuses on a project undertaken for a sporting goods client while I was an SEM Specialist at a marketing agency between...
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4 min read
The Ultimate Guide: Harnessing the Power of Voice Search for Business Success
Today, each time we want to know the simplest thing, no matter how insignificant and fleeting the thought, we reflexively search it...
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4 min read
Here's Why Advertisers May Not See Their Own Google Search Ads
Quite often, marketers are asked by the advertisers, “WHY can’t I see my ads?” Before we can be certain of the reason, we must rule out...
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3 min read
Google Ad Automations Will Win. It's Inevitable.
Google Ads automations are going to win, no matter what how much we protest. We have seen many Google Ads features come and go. Do you...
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2 min read
How Your Non-Profit Can Get $10,000 Free Advertising Every Month
$10,000 Per Month in Google Advertising can help a charity organisation succeed. Here are the 5 steps to get started.
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