In 2018, as an Amazon SEO specialist at a marketing agency, I led a project for a skincare client, aiming to boost online and in-store sales. With a $10,000 CAD monthly budget, our goal was to optimise Amazon listings, launch targeted SEM campaigns, and leverage ad extensions for enhanced brand visibility and revenue growth.
At A Glance
Client Industry: Haircare & Skincare
Target Location: Canada
Monthly Budgets: $10,000 CAD
Campaign Goals: Boost Amazon & in-store sales
Role: Amazon SEO Specialist at Eyereturn Marketing
Timeline: Spring & Summer 2018
Key Strategies Implemented
Conducted detailed audits of Amazon.ca listings for skincare and haircare products.
Provided targeted keyword and copy recommendations for improved search visibility.
Launched SEM campaigns tailored to high-value customer personas.
Utilised ad extensions to highlight brand reputation and product efficacy.
Results Achieved
Improved Amazon search rankings and increased product page engagement.
Boosted clicks to the "Where To Buy" button, facilitating seamless conversions.
Key Takeaways
Continuous Optimisation: Ensure ongoing optimisation for improved rankings and engagement.
Data-driven Decision-making: Collect quantitative data for informed strategy adjustments.
Market Adaptability: Stay flexible, adjusting strategies to evolving trends for lasting success.
Conclusion
My interventions as an Amazon SEO specialist led to significant online performance improvements for the skincare and haircare brand. Optimising listings, launching targeted SEM campaigns, and using ad extensions enhanced visibility, engagement, and sales on Amazon.ca and in-store. This case showcases the transformative impact of strategic Amazon optimization and SEM in propelling brand growth and revenue.
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